How to Manage Online Reputation for Brands and Companies
By Tabitha Mwai
We are living in a digital age where brands cannot depend solely on traditional ways of building reputation. Every single acts by a company including its employees, whether deliberate or not, good or bad could go viral in a matter of seconds.
There is no guarantee that your company or institution will not get negative publicity online. However, there are a few things you could do to keep your reputation at best:
Monitor what people are saying about you
Keep checking the internet to see what people are saying about you. This will give you a clue on how they relate to your company. Comments and insights will also help you evaluate your service and product delivery.
- Interact with your audience
- Be open
Deal with the sabotage
Look at activities that are damaging the reputation of the organization. At times you might receive criticism because of how you are handling your business. Be on the lookout. Other than that, activities by employees could be taken as insensitive to the public. Always ensure you keep training them on reputation management and dealing with those who damage your reputation.
- Get professional assistance