8 Great Internet Marketing Tips for Businesses
Building a website is just the beginning of marketing your business on the internet. Retail stores advertise in many ways to get live customers to walk through their doors. As a business your site is a cyber door and you still have to advertise to get customers to enter.
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1. Be social
Social network sites like Facebook and twitter are helpful in getting others to know what you have to offer and developing a community. Facebook pages can be created with ease. The personal interaction with your clients and friends is invaluable. Keep your tweets informative and fun for your followers and you will see your customer base grow.
2. Get on top
When prospective customers are searching the internet for your product or service, it is important that your company appears at the top of the list. Improve your search engine ranking by using key words that will match what the customer is looking for. Use sights like Google insights or Google Adwords.
3. Start a Blog
Everyone is doing it. You can set up a blog on your website or take advantage of other sites that allow open discussions. When you comment and share ideas on other related business sites you are getting free publicity and increasing your search engine rank at the same time. Be sure to use your company name and keywords in your blog to increase your ratings.
4. Keep it fresh
Update your website often. Maintaining a website yourself can become overwhelming when you have a business to run. You can hire an outside web designer to build your site, but if you do, be sure you learn the basics. You can save a lot of money if you do minor updates on your own.
5. Get published
Everyone is an expert at something. You are the pro when it comes to your business. Let others know how you can help them by writing articles and stories about your experiences. There are many article directories that are looking for quality work to publish. Write about your topics, gain recognition with your peers and increase search ranking free.
6. Let your web address be known
Print your website address on business cards, letter heads and brochures. Yellow page and newspaper ads should never be printed without your web address.
7. Free business listing
Search your company name and you will be surprised at the many business listing sites. Claim your listing and customize the information with pictures, logos, contact information and links to your website.
Allow customers to email directly from your site if they have questions or comments. Offer a newsletter or special discount in exchange of their email address. Build a database for future internet promotions.