5 Tips on how to build a better social media presence
By Davis Muli
5 Tips on how to build a better social media presence
The world is becoming a global village by the day. Through the internet, especially social media, we are able to connect with millions of people across the world. Therefore, for any business/brand that is focusing on harvesting huge returns, it is important to understand how social media works.
You need some structure. You need a strategy. Social media evolves as quickly as it expands. Blink and you’ll miss the newest social media platform. With popular memes and trending topics popping up every day, it’s hard for brands to keep up.
Also read:How to answer the frequently asked interview questions
Top story: schizophrenia-the-white-mans-disease
Here is how you can build a better social media presence;
- Stay Authentic
Just like the traditional marketing strategies, every post and interaction on social should reflect a brand’s voice and, more importantly, a brand’s values. To hack this, you will need to understand the needs of your target audience and customize your posts to align to your core values and interests.
- Use Multiple Social Media Networks
Regardless of your chosen niche, you can leverage most social media networks for your business and overall marketing strategy. For example, a good old-fashioned blog may not have much interest in YouTube because the content is primarily text-based. In this case, you could hire a voice-over actor to read a condensed version of your articles and place them on a beautiful slideshow, ready to be viewed by YouTube’s monumentally-sized audience.
- Be Human
You will definitely agree with me that social media posts that evoke human emotions tend to get more reactions. People want to get to know your company on a more personal level. Many brands today crack jokes and aren’t afraid to talk to their followers like they would talk to their friends. This always pushes them to the top. A human social media presence has become an expectation among many followers. getting personal with your followers can help you form a much-needed connection.
- Get Visual
No matter where you’re posting, photo and video content are totally killing it right now. Human beings are visual creatures by nature. Graphics and videos get way more shares than text-based posts. From homepage feeds to icons on your site footer or email signature, anyone who comes in contact with your brand should only be a click away from becoming a long-term follower. Attract them through photos/videos.
- Establish Your Influence
It is vital that as a brand you completely understand why it is that your audience is following you on social media. By doing this you are able to establish why your followers opt in to have your content appear in their feed and it presents the opportunity for you to capitalize on this. Once you understand your value with regards to your audience it puts you in the position where you are able to fully tailor your brand messaging and content to keep those followers engaged and your brand top of mind.
