Tweeting tips: Tweet more, Highlight your expertise

We want to help you get more out of Twitter.

In a recent survey on how B2B buyers thought content aimed at them could be improved, 96% of respondents said they wanted “more insight from industry thought leaders” and 92% said they wanted “less focus on product specifics and more focus on value”.

How can you create a message that resonates? Here are a few tips.

Highlight your expertise
Remember to veer away from Tweeting sales pitches, and focus on content that adds value to your audience. Try sharing industry insights, behind-the-scenes content, and customer stories.

Tweet a lot
Twitter internal data shows that someone who has seen a business’s message four times is 335% more likely to click on a link in that business’s Tweet than someone who has only been exposed to the message once.**

For more tips on Tweeting content that resonates with your audience at the right time, see our data-driven tips for B2B marketers on Twitter.